Earned Media 101 for Volunteer Fire Departments
Your department is the most trusted institution in town and your local news outlets need stories. Earned Media 101 teaches volunteer fire department leaders how to get free news coverage that drives fire safety awareness, volunteer recruitment, and community support.
Three self-paced sessions, 15-20 minutes each, with a workbook of fill-in-the-blank templates and a 12-month story calendar. Finish with your media list started, your first story chosen, and a 30-day plan. No marketing experience required.
Course•By Kylie Schildt
